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Topic: Web and display

Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
22 May, 2025

The New Era of Live Event Advertising in Streaming

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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Articles
27 Mar, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Articles
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.

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Woman, Adult, Female
Articles
06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
27 Sep, 2022

How to Optimise Your Holiday Campaign This Season 

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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Coffee Cup, Cup, Person
Articles
27 Apr, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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the future of programmatic omnichannel
Articles
02 Mar, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Women holding a phone
Case studies
12 Jul, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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cup of tea and cookies on a table next to a computer
Articles
25 Jun, 2021

Deprecation of third-party cookies, Google – Index Exchange

Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …

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